With 83% of Americans now identifying as frugal, households are systematically cutting spending on clothing, entertainment, groceries, and dining out as energy costs and inflation pressure budgets across the country.
More than 4 in 10 adults aged 50 and older say grocery prices have become unaffordable, and seniors are cutting back on organic foods, specialty items, and dining out. Two-thirds have changed their eating habits due to rising costs, while some have discovered prescription discount cards that save hundreds yearly.
After years of easy gains, 2026 demands a sharper approach. Discover why inflation has cooled, the labor market is cracking, and how disciplined investors can win.